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Build Your Beverage Empire, by Jorge S Olson
Download PDF Build Your Beverage Empire, by Jorge S Olson
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Beverage Development + Beverage Marketing + Sales and Distribution
- Sales Rank: #4657906 in Books
- Published on: 2016-05-24
- Original language: English
- Dimensions: 9.00" h x .69" w x 6.00" l, 1.21 pounds
- Binding: Hardcover
- 296 pages
From the Author
The Beverage Development, Beverage Marketing and Time Saving GuideIt's amazing how much time and money you need to research and start your beverage project. This book will cut that by 90%. It goes for beverage development, beverage sales, marketing or distributing. That should be your goal!
The Beverage Industry can be a lot of fun and very exciting. You can use your creative side in beverage development as well as your business experience and knowledge in beverage sales and distribution.The BIG problem is there is not a lot of information out there for new entrepreneurs or even for existing executives. This is what I quickly realized when I jumped into the industry as a beverage distributor many years ago. Since then I've worked in every aspect of the beverage industry, but one thing has not changed; there is not a lot of information out there for people starting out. This is why I wrote this book; for all the new beverage entrepreneurs joining us now and in the future.
In writing the book I spoke with more than 300 new beverageentrepreneurs as well as many distributors and executives from small and largebeverage brands. They contributed themost to the book as they asked me hundreds of questions about the industry, howto get started, how to sell and much more.Everything was discussed, from beverage development to branding and evenexpanding outside of the country. All those questions and the answers make this book.Thank you to all that contributed.If you have questions that are not covered in this book I will add themin the next edition. Just contact me and send me your questions.
From the Back Cover
"The Beverage Industry Bible"
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila, beer or any other type of beverage.
This is a step by step guide that teaches you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets.
This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution.
Discover every single sales and distribution channel & how to penetrate it with your beverages
Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts on beverage branding, sales & marketing.
BuildYourBeverageEmpire.com
About the Author
Jorge S. Olson is abeverage industry mentor helping executives and entrepreneurs build and grow their beverage brand.
He mentors beverage executives from all over the world and sits on several boards of directors of CPG, software, marketing and beverage companies. He speaks and writes on the beverage industry, wholesale distribution, marketing, and exporting.
In the past Jorge has been a beverage distributor, executive, analyst, consultant, speaker and entrepreneur. He brings 20 yearsof experience working with small and fortune 500 companies in 10 countries andworked on projects with Hershey's, Proctor and Gamble, Rockstar Energy Drink,Standard & Poor's, Bear Stearns, Coca Cola, and more than 120 otherprojects. He has been featured on Success Magazine, Entrepreneur Magazine Web,Black Enterprise, full page feature on Brandweek and many Radio Shows.
Jorge is considered the Beverage Industry Expert in the USA and does consulting work for companies like SABMiller, Institutional Investors, Distributors as well as start-ups. He has developed beverages, brokered sales, exported to Mexico, sold to wholesalers, distributors and every type of retailer in the country.More than 50,000 beverage executives subscribe to his beverage industry newsletter found at BuildYurBeverageEmpire.com
Jorge grew up in Mexico with no running water and no electricity. He managed to land his first CEO position at the young age of 28. He served as C level executive in several companies before becoming a consultant and entrepreneur.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Too many words, too few ideas
By DesignsINC
I bought this book because there was a lack of information on the beverage industry, but I found this book to contain too few ideas and was always just leading up to "the next thing" without delivering much actionable information. He also has a blog out there, but I find it is a lot of "marketing talk", he hypes a lot of things up and doesn't bring clarity to the beverage industry for first timers.
If you want to learn about the beverage industry, you're better off spending 50 bucks on joining up at BeverageSchool (dot) com. They have many insiders and consultants delivering up real actionable information and clarity about what it really takes. For example one of the guys (can't think of his name at the moment), he says normally it will take at least $20k to startup, though he seen some people really bootstrap it for $10k or a little less, but it's very rare. It's that kind of info that I need to know. Also I learned that sampling is the most effective for marketing strategy, even more so than celebrity endorsement, it has 40% conversion rate.
Anyways, that's just my 2 cents of what I found to be the most helpful available online.
Back to the book, I would've just gave the book one star, but I figured it did offer some information and wasn't completely drivel. But I wouldn't waste your time.
1 of 1 people found the following review helpful.
Great book for anyone who is playing with the idea ...
By Kaisdaddy
Great book for anyone who is playing with the idea of developing his or her own beverage and bringing it to market. This book is quite thorough although it is written to be a quick read and by necessity skims over some items, mentioning them but not going into more detail. The author has a consulting firm to help people navigate this industry and in some ways the book underscores the need to have an experienced partner or consultant in your corner. Having said that, the book is a great introduction to the industry and everything involved. You will come away from the read having a great idea of what it takes to make your beverage venture a success. You will either be excited to get started or continue on your quest or you may decide it's more effort than you want to put forth. Either way, I think the book will have done its job.
23 of 24 people found the following review helpful.
Not considered a real book by any means.
By NickTC
I never write reviews. I make an exception here because this book is terrible. Brad Smith's review is SPOT ON! Even the passages he quotes from the book are WORD FOR WORD. The entire book spends pages and pages telling you everything you will learn LATER in the book--- and when you get to the second half of the book, it reminds you of everything you JUST READ, which was just the author telling you what you're GOING TO READ! I'm not exaggerating. I'm not being histrionic. The book is a gigantic exercise in temperance. And worse, it reads as if it's written by a fourth grader writing a book report the night before. If you remove the fluff, self-promotion, and incoherence, the book is twenty pages long. Even that's too generous.
Please don't buy this book. Save your money.
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